Google announced yesterday that it has launched an AdSense program for mobile phones. The program has been designed to allow publishers with mobile sites to take advantage of the revenue sharing model AdSense brings to standard websites online.

For advertisers and or agencies wanting to take part in this form of search or mobile advertising, the Mobile AdSense program rules are the same as Googles current AdSense and AdWord programs, where positioning is determined in somewhat of an auction format.

Opening up this possibility to advertisers provides another area where marketing budgets and allocations will have to be reviewed. With so many types of new media solutions out there you cannot help but think that the dollars will more than likely be transferred from traditional media sources. However, the outlook is not grim and the ship has not sailed. Publishers willing to look at offering new media solutions and if one them is mobile functionality, feel assured in knowing that there are many capable third party vendor companies who specialize in mobile publishing software. And with their aid, any publishers site can be mobile enabled.

As many are trying to get the advertising formula correct with mobile and also with Social Networking sites for that matter, there is still time to engage in this area. How long of a window exists? That I cannot answer, but with Googles already exasperating reach I am sure it will not be too long before their form of mobile search advertising becomes the model other online only and agile companies follow.

With global mobile indices as they are, advertisers and publishers would be naive to wait on acting.

Mobile Publishing Resources

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written by Beverly Crandon