Oct 25
Microsoft announced its 240 million dollar investment in Facebook, giving them a 1.6% stake in the company. During the assessment for the deal the total worth of Facebook was determined to be 15 billion dollars. In addition to the junior stake in the social networking company, Microsoft also won the rights to sell banners on Facebook internationally and beat out Google who was also vying for the opportunity.
It will be interesting to see how and if Microsoft uses this as leverage in the search and ad centre game. Hopefully, their steady decline of share in these areas will start to show some marginal growths – the opportunity to turn things around is definitely there.
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October 25th, 2007 at 10:28 am
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptBeverly Crandon > Oct 25th, 2007 Microsoft announced its 240 million dollar investment in Facebook, giving them a 1.6% stake in the company. During the assessment for the deal the total worth of Facebook was determined to be 15 billion dollars. In addition to the junior stake in the social networking company, Microsoft also won the rights to sell banners on Facebook internationally… and if Microsoft uses this as leverage in the search and ad centre game. Hopefully, their steady decline […]
February 1st, 2008 at 8:38 pm
[…] Not many of our publishers have delved into Social Networking to improve their products, but I guarantee you that if Microsoft and Yahoo! should join forces, it will be difficult to decline to dabble on the social front. Think Facebook! […]