Online BtoB Spend to Surpass Print by 2009
I found an interesting report today from a consultancy company called Outsell. In addition to the analytics they provide, Outsell is a company formed by visionary Internet auto sales, automotive marketing, and Customer Interaction Management professionals. Their company mandate is to be somewhat of a conduit between automotive dealers and the online consumer base. Nonetheless, their recent report, written by Chuck Richard, provides insight on research that they performed on BtoB spend in print, versus online. Their end result and findings were that by 2009 online BtoB spend will finally surpass print.
