Apple has started to tap into YouTube to gather content for their iPhone and iPod Touch commercials. Moreover, the commercial placements won’t be the regular run of the mill television airtime. Apple plans to show the user generated commercials during high profile time slots, such as Super Bowl 2008.

The idea is fabulous – whom else would you want telling consumers that your product was great, but a real consumer themselves.

written by Beverly Crandon \\ tags: Apple, commercials, UGC, user generated content