Zillow it seems has made the publishing headlines again as it announces a partnership with 11 newspaper groups, who in turn represent 282 individual newspapers.

Through this relationship, local newspaper advertisers who run print and online “for sale” and open-house ads will have the option to share listings on Zillow. Newspapers will also be able to incorporate Zillow features such as ‘Zestimates’ into their own sites.

To date, Zillow has 1.5 million registered users - not bad for their less than two years of existence, they have been successful in creating partnerships with Realtor Groups across different states and now the above newspaper consortium relationship.

Zillow has become the real estate portal to watch, especially if you are a publisher trying to keep current on the tips and tricks that work.

written by Beverly Crandon \\ tags: Real Estate, Zillow