Superpages.com announced its release of added user functionality to their site. Superpages users can now update business profiles, add photos and participate in business specific blogs. The added UGC elements will go far in differentiating Superpages against the many existing local online directories.
Traditionally, the directory business has been seen as a utilitarian device. The more aged, well-entrenched directory players consider their jobs to be as an information portal only and because of this mind-set, they have pained as advertisers are finding other online user centric and interactive ways to spread the word of their businesses existence.
The changes idearc is making to their Superpages.com product are headed in the right direction. They are taking considerable efforts to focus more on the consumer and as a result, improving their ‘customer reach and loyalty’ story.
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