HGTV recently launched a new site called FrontDoor that is built on the concept of real estate services and fueled by property listings.
FrontDoor will be going head to head with Realtor.com and Zillow and Realtor.com, according to HitWise, was the most trafficked real estate site in the US, week ending December 8th. So, competition will be tough for FrontDoor.
The HGTV real estate site launched with 1.2 million listings – not bad. Those listings however, are the result of current relationships Scribs HGTV has with aggregators of real estate listings and are not the result of organic growth.
FrontDoor is hoping that it will appeal to home seekers through their intuitive home-buying guides that are developed for the individual. They go as far as to create home buying tips for women, tips for those buying real estate with friends, foreclosure counseling and much more. They have tried to outwardly cover the services the other sites have not.
Given the turbulent times the American real estate market is going through, it is risky to launch another properties site, but if FrontDoor can leverage their services as their niche, it just may work.
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January 22nd, 2008 at 8:56 am
[…] The Oregonian article is brought to you using rss feeds.Here you will find the latest real estate news for buying and selling homes.The HGTV real estate site launched with 1.2 million listings – not bad. Those listings however, are the result of current relationships Scribs HGTV has with aggregators of real estate listings and are not the result of organic growth. … […]
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