More Newspaper Revenue Reports In
In the vein of sliding newspaper revenues, I have decided to post the results reported from other newspaper properties this week:
- The Washington Post reported a 13% drop in 2007 revenues, when compared to 2006.
- McClatchy reported a revenue decline of 14% in January 2008, compared to the same month in 2007.
- This publisher saw their greatest decline in the area of commercial advertising, which dropped by 16%.
- Gannett reported that their January newspaper advertising revenues fell by 9.2% and the company’s broadcast properties suffered a 6% decline in revenues, when compared to January of 2007.
As we mentioned in our post on Media General, newspaper properties are celebrating increases in online revenue, but the increases are not enough to cover their losses from newspaper advertising and classifieds. The rate of online growth has also slowed in comparison to previous periods, making it difficult for publishers to play overall revenue catch-up!
- At the Washington Post, online revenues grew by 11% in 2007, which was down from the 2006 growth rate of 28%.
- In January, McClatchy’s online revenues grew by 2.6% when compared to a 14.6% growth rate in January 2007.
