A white paper released by ABIresearch confirms that viewer expectations for online video is much different than what they would expect from television. Confirmed from the quality of UGV content that makes it to the top of sites such as Vidmeter, ABIresearch concludes that online video is perceived as ”free, low-resolution, snackable content,”.
This report was very worthy of blogging in this forum, because it speaks volumes for folks in the publishing business. As you will see below, the most popular video content types viewed online, either already relate to newspapers (news clips) or have the ability to easily be adapted to a publishers online business model (UGV). Moreover, the fact that the average Internet users expectation for online video content doesn’t marry that of professional film or television quality, makes entering into this realm far more affordable for newspapers - both the dailies and community weeklies alike.
Interesting Online Video Stats from ABIresearch
- 86% of those surveyed are viewing online video content
- The most popular type of content viewed online is news clips
- User Generated Video and Movie Trailers tied for second place!
- Only 5% of those surveyed said they currently pay to watch video content online
- 20% of respondents said they would be willing to watch advertisements in exchange for viewing content for free
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October 23rd, 2008 at 10:05 am
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