Take a look at how New York Magazine incorporates mobile (content and advertising) into their product set. It’s a great idea and one that can be adopted by publishers of newspapers or niche magazines, servicing larger cities.

http://nymag.com/mobile/

New York magazine has a readership of 1.6 million per issue and it is published by New York Media Holdings, LLC.

written by Beverly Crandon \\ tags: Mobile Advertising, New York Magazine