What Little I Know…

AdMission and Builder Homesite Inc. have teamed up to create an information deep, new homes site network, combined with targeted advertising display spots. The partnership between the two seems unlikely, especially in a niche site such as this, but BHI has cleverly combined a great user experience, with a source of commercial advertising revenues. When a site visitor searches for a new home, or developer project in a particular area, not only will the appropriate classified homes listings appear, but now a display ad, derived from the users queries, featuring images and details on new homes from BHI’s associated home building firms, will also appear on screen.

BHI has just officially started to offer this form of advertising to builders in it’s network, but the feedback has been positive from those who were involved in the programs beta. BHI also plans to roll out the display ads to their partnering sites Yahoo Real Estate and Trulia.

AdMission has done a lot to get involved in the world that was once deemed the territory of traditional classified forums. AdMission has worked on programs with third party automotive sites such as Autobytel, all the way to independent car dealers who can create their AdMission ads on their own (and a good-looking one too) using a simple self service tool found on the AdMission Website. An interesting thing to note is that if a dealer keeps their inventory updated in the AdMission database, any ad they choose to create will be fit with current content. Asking dealers to update their inventory however, leads me to believe that AdMission, at some point in the future, may be interested in another business model that would be in direct competition with the traditional classified players. In addition to auto, the group has worked with Career Builder, LA Times and Coldwell Banker, just to mention a few.