Here’s a neat list to share with your automotive advertisers:
KBB’s Top 10 Coolest New Cars Under $18K
10. VW Rabbit
It was confirmed today that Cox Enterprises (Cox Newspapers/Cox Communications) purchased Adify for $300 million dollars.
Adify is an online ad network service that helps publishers build networks of like verticals and these networks, in theory, aid advertisers and agencies to easily purchase ad space across them.
Already, Adify works with Time Warner, Forbes, The Washington Post, The Guardian and then some. Given its wide list of publisher customers, Cox has made a great strategic play. Not only are they touching many of their competitors with this purchase, but also they have positioned themselves well to utilize the technology platform owned by Adify.
What could be next for Cox – an automotive network of sites? Perhaps.
There is no need to rephrase, reposition or re - anything. This TechCrunch article on the Microsoft Yahoo saga is perfect. Furthermore, I really don’t want to spend all week blogging about this and TechCrunch, tonight anyway, has just made it easier.
We have been loosely following the Yahoo/Microsoft story, as we didn’t want to over saturate you with details of the saga. However, as we promised on our last podcast, and given the key date’s arrival and dismissal, we will keep you posted on our blog with hopes of keeping you current on what is going to happen next.
Well, as the Saturday April 26th date marking the deadline for friendly negotiations between Yahoo and Microsoft has passed, today saw the stock of both companies fall. Shares of Yahoo closed at $26.43, off 1.38 percent from its Friday close. Microsoft shares closed at $28.99 per share, down about 3 percent from Friday’s close.
Our eMedia podcast laid out what Microsoft stated their next steps were going to be if Yahoo missed the friendly negations deadline; direct discussion with Yahoo shareholders or walk away from the deal completely. No matter how you look at it, both options could have a negative effect for Jerry Yang and crew.
Covering stories from blog.ad-ition.com and other relevant classified media news.
This episode’s covered news bits include a discussion on a Google commissioned report about newspaper readership, updates on the Microsoft bid for Yahoo! and Gannett’s relationship with Ripple6.
Ripple6 has made it known that they are working on a social media application for Gannett publishing. The application will be centered on the promotions of indie bands and in this environment, fans with profiles will be able to vote for their favorite band in hopes to get their tracks played on the radio and hopefully listed on local station charts.
There is no confirmation on when the social media application will be ready for Gannett, but it is good to see that the publisher has plans to continue diversifying in this ever-changing marketplace. It will be interesting to see how Gannett brands the application and if they extend it to encompass more activities common in the social media frame.
Through integrating Ripple6 social media solutions, a publisher’s users can create profiles, share photos, videos, create groups and a slew of other things that those who frequent social media environments have become accustom to. Ripple6 white label solutions are intrinsically pertinent to publishers because of its technology that provides them with the ability to measure the flow of content and messages across communities on the Internet. Moreover, the embedded analytics provides a basis for marketers and publishers to understand the social media components of any segment of their website.
The Newspaper Association of America released excerpts of a research document conducted by Clark, Martire & Bartolomeo and interestingly enough commissioned by Google. The document focuses on the activity of newspaper readers when seeing print ads. The highlight or focal point of the research presented was that 67% of newspaper readers have conducted online research for items they have seen advertised in print. In addition, of that 67%, 70% of them actually made a purchase after conducting their online research. Amazing stuff you say – so did the folks at the NAA. John F. Sturm, NAA president and CEO, said “…newspaper advertising is incredibly effective in motivating consumers to make a purchase. This new study… demonstrates that print ads also drive people to conduct additional product research online.” There were other interesting facts in the report that built on the power of print and so on and so forth, but no one, not even in closing, bothered to mention the fact that the group of folks reading newspapers have declined. That 67% above no longer represents that impressive people count – these numbers have shrunk and although the report houses interesting information about newspaper incumbent customers, how now do they go after those they have lost, or build online readership statistics to impress advertisers to spend with them online. A better spin or additive to this report would have been to take a look at the effectiveness of advertising on newspaper sites. We know that newspaper sites are popular with not only their print readers, but with non-print readers too and based on this fact, a newspaper should technically have a better chance of sending advertisers strong leads if reaching a wider market online. Publishers need to know how they can get a higher percentage of those who access their websites to click on ads or do additional research. Learning about the habits of the customers you already have is good, but what publishers need now is information to position them for the future.
In a report released by ASNE, staffing levels in newsrooms have decreased at its greatest annual rate since 1978. The number of newsroom employees has decreased by 2,400 positions or almost 4.5%.
The reduction in headcount is only fitting considering the route news coverage is taking. Many publishers have realized that their online newspaper portal has become something of a standalone brand, better extending their products life span and audience base. Readers have also become accustom to gathering news in blog posts, bite sized info packs or even from other readers who contribute to stories and all of these things combined, lessen the conventional needs to employ newsroom personnel at the same levels.
When asked how the Internet has changed journalism, Sreenath Sreenivasan, associate professor of professional practice at the Columbia University School of Journalism, said, “The Internet has changed journalism in every conceivable way. It’s changed the journalists, the audience, the advertisers — the whole ecosystem. It’s had the single biggest impact on journalism since the telephone.”
Scott Karp, co-founder of Publish2, calls 2008 the year that journalists must change or die. I personally think that the weeding out of those who can’t adapt to the way of Journalism 2.0 has already begun. I do agree with Karp however that there will be more cuts to the team and those left standing will be those who have embraced the power of multi-media; have come to terms with the fact that they are not the only ones telling the story – readers now have a voice too; and probably the most painful of all, the fit must understand that the object of the game is to get the story out as soon as possible and edit, primp and prop after.
ImpreMedia, the number one Hispanic news and information company in the United States, has launched its all-vertical Web site called Impre.com.
This is big news for traditional media who has tried to capture the Hispanic market with the use of special supplements and micro sites. This announcement by ImpreMedia means the group many media heads (MTV) would turn to for aid in translations or content, will be serving it all up on their own. “Impre.com will be the premier online destination for, by and about U.S. Hispanics,” said Arturo Duran, CEO of ImpreMedia Digital.
Those who understand both the power and strategic growth footprint of ImpreMedia have already reached out for partnerships - for example, the McClatchy Group and MySpace.com. With MySpace, Impre.com will provide content to the MySpace Latino TodoFutbol community.
In addition to carrying news, entertainment and sports, Impre.com also includes a classified section where primarily, cars, homes and employment can be sourced.
ImpreMedia is the largest Hispanic newspaper publisher with publications in the seven of the top 10 markets, reaching 17 markets total and representing 65% of the U.S. Hispanic population.
Covering stories from blog.ad-ition.com and other relevant classified media news.
This episode’s covered news bits differ from the regular format as we have designer Ana Gervasio of Bridge Collective commenting on newspaper and classified Web site design. The specific sites reviewed in this episode are: Tulsa World, NY Times, Toronto Sun, Penny Saver USA, Loot and Thrifty Nickel Classifieds.
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