The US Wireless Association (CTIA) delivered mobile user trend results for 2007 and the data favors employing a mobile advertising program for publishers.
Although the CTIA report recorded only a 2 % increase in the number of wireless users this past fiscal year, 2007 still represents a whopping 84% cell phone penetration among Americans; an 157% increase in the number of text messages sent; and wireless data revenue increases of 53%.
It has been said many times that advertisers and agencies are still trying to find the right formula for mobile advertising. Nevertheless, whatever that formula may be, the heavy mobile usage and the adaptation to non-voice activity, via a mobile device, indicates that consumers, now more than ever, are ready to work with targeted ads sent to their mobile devices.
Leave a Reply
You must be logged in to post a comment.
Recent Comments