Gannett Embraces Social Media with Ripple6
Ripple6 has made it known that they are working on a social media application for Gannett publishing. The application will be centered on the promotions of indie bands and in this environment, fans with profiles will be able to vote for their favorite band in hopes to get their tracks played on the radio and hopefully listed on local station charts.
There is no confirmation on when the social media application will be ready for Gannett, but it is good to see that the publisher has plans to continue diversifying in this ever-changing marketplace. It will be interesting to see how Gannett brands the application and if they extend it to encompass more activities common in the social media frame.
Through integrating Ripple6 social media solutions, a publisher’s users can create profiles, share photos, videos, create groups and a slew of other things that those who frequent social media environments have become accustom to. Ripple6 white label solutions are intrinsically pertinent to publishers because of its technology that provides them with the ability to measure the flow of content and messages across communities on the Internet. Moreover, the embedded analytics provides a basis for marketers and publishers to understand the social media components of any segment of their website.
