What Little I Know…

classified media & the publishing industry

McClatchy Reports Double Digit Growth Online

The McClatchy Co. has reported its April financials and the story is unfortunately, a familiar one.  McClatchy  announced that its advertising revenues were down 14.8%, compared to April 2007, and that is largely due to print revenue declines.  The publisher did see a gain in online revenues of 14.3%, but as usual, that gain was not enough to combat print revenue declines.

Year to date McClatchy has seen a 15.2% decline in advertising revenues and that does factor in their 11.6% gain in online.


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