A recent VHS survey covering 1,300 real estate agents and their spending says that agents who have 5 or more  years of experience , represent higher priced listings and spend more on marketing those listings ($864 per listing). This opposed to those who have less than 5 years experience and spend an average of $675 per listing.

“The longer an agent is in the business the more likely they are to represent more properties, have higher-priced listings and spend more on interactive media,” said VHT, Inc. CEO Brian Balduf.

Summary of VHT real estate survey results:

• In the past year, 30% of agents managed 5-10 listings; 34.8% managed 10-20 listings; and 20.6% managed 20 or more listings.
• The average listing price for 59% of the agents was between $250-500K.
• 24.5% of agents/brokers spent an average of $250-$500 to market their listing; 20.6% spent $500-$1,000; 25.2% spent more than $1,000; and 18.8% said “it depended the listing.”
• Though respondents indicated a significant portion of their listing budget was spent on newspapers, only 20.4% said they think this medium is “effective.” Some 49% said online ads were “very effective.”
• Agents said online ads and signage are “more valuable” for promoting a property. But when asked what their sellers felt was important, 92.4% said sellers mentioned newspaper ads.
• Realtor.com, Craigslist and Google were the top national websites used by agents.
• When asked how their media buying process could be improved, 27% said they needed an “easier” process; 16% replied that they wanted “more statistics”; and 18% stated that they need a one-stop distribution mechanism.

written by Beverly Crandon \\ tags: Real Estate, Real Estate Advertising, Real Estate Agents, Real Estate Agents Ad Spend, VHT