Could Quattro be a Publishers Wireless Provider of Choice?
Cox Enterprises Inc., with the aid of Quattro Wireless, has just launched 19 mobile newspaper sites that enable readers to get breaking news, sports, entertainment and stats, directly on their mobile devices. A few of the Cox Web properties that have launched the mobile product are the Statesman.com in Austin, PalmBeachPost.com and DaytonDailyNews.com. Cox is not the first publisher to collaborate with Quattro Wireless. Already, Quattro supports the Advertising Age partners with a custom wireless solution.
Lars Albright, vice president of business development at Quattro Wireless, said relationships with publishers like Cox work well, as news is a natural fit for the company’s mobile audience.
“We are thrilled to add the Cox Newspapers sites to the growing list of publishers in our news channel,” Albright said. “Advertiser response to the Quattro news channel has been very positive with particular interest in the local targeting opportunities sites like the Cox family of newspapers offers.”
The launch of the mobile newspaper concept for Cox will not only give them a chance to widen their readership through new forms of communication, but it will also give the newspapers a new revenue stream. Now all Cox needs to worry about is who will sell it. Already print media companies struggle with legacy reps who don’t understand how to sell the Web. Will mobile ad sales be any different?
