Zillow and the Consortium in Agreement to Sell Featured Listings
Zillow is finally putting their newspaper consortium relationship to work, by making it possible for real estate agents to place an ad in their local newspaper and at the same time, place a ‘Featured Listing’ ad on Zillow.
Last November, Zillow partnered with 280 newspapers from the Yahoo! consortium, without really using Yahoo as a conduit. The relationship started in a similar fashion to how the newspapers work their relationship with Yahoo! Hot Jobs – distribution of their ads to an online partner. The change today further enhances this relationship by allowing the consortium to sell their advertisers featured placement spots on Zillow.
The Chronicle, the Mercury News, the Philadelphia Enquirer and the Richmond Times Dispatch will be the first of the set of newspapers to roll out the program and the plan is that in the weeks following, additional newspapers will go live.
On the flip side, newspapers will start to add Zillow features, such as ‘Zestimates’ to their own sites.
