Yahoo! HotJobs Enhances the Existing & Adds New Product
The Yahoo! HotJobs group announced this week that they have expanded their Smart Ads product. With the product re-vamp, employers and agencies will now be able to transform job listings into display ads, using the intuitive self service application. All display ads made under the Smart Ad product, will then be presented to job seekers using behavioral targeting methodologies, based on Yahoo’s deep database tracking knowledge (R.E.A.L).
“For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates,” said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. “Like the groundbreaking R.E.A.L. search algorithm launched in February, the solutions unveiled today are more examples of Yahoo! innovation and research applied to the recruitment industry.”
In addition to the Smart Ad product expansion, Yahoo! HotJobs also released something they are calling ‘Company Profiles’. This product allows an employer to communicate and clearly represent their brand on the Yahoo network, through usage of a dedicated page that spells out the company’s culture and job openings. An integrated video module is also at an employer’s disposal.
The Yahoo! network now garners 140 million unique visitors per month.
