AOL’s ADTECH has been selected by Gannett to be the publishers online ad serving provider. The contract deal includes the managing of all advertising on Gannett’s local newspaper sites, their broadcast sites, USAToday.com, along with the plethora of niche sites owned by Gannett.

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer.  “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns.  Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.”

According to ADTECH, the deal has been in the works for the past 15 months and is expected to reach its full roll out in February, when USAToday.com is added to the list of sites being managed by ADTECH.

Gannetts properties will be serviced using Helios IQ, an ADTECH ad server platform.

ADTECH has already been established as a strong contender in Europe and they are hoping that this newly announced Gannett relationship will aid them in breaking ground in North America.

written by Beverly Crandon