TNS Media is back at it again - Only this time the news is heavy hitting on the automotive vertical.

In a recent report from the research organization, studying Q1’ advertising expenditures, it explains that the overall the auto category spent 7.4% less dollars on all forms of advertising. The drop in ad spend was not confined to domestic brands, as for once the economy has caught up with foreign makes as well.

• The Non-Domestic Auto segment shrank 7.4% to $1,764.7 million and Domestic Auto plummeted 16.0% to $1,445.5 million.
• The declines were spread across all tiers - factory, dealer associations and local dealers - and were especially severe for light truck vehicles.

written by Beverly Crandon