Gannett’s Captivate to Elevate Video News Clips Online
Gannett backed Captivate Networks announced that in addition to continuing to broadcast news in thousands of office tower elevators across North America, they too now would start to deliver video news clips online, via their own branded Internet news site.
Mike DiFranza, founder and President of Captivate Networks, states that this upcoming online video news venture will “take engagement to the next level…” DiFranza plans to give viewers a deeper scope of the 15-second news bits they see in elevators with this new platform.
In addition to the online news site, the company also alluded to the fact that they were working on a widget that would allow bloggers and publishers to import Captivates video based news to their own sites.
Captivate Networks was purchased by Gannett in 2004 and today the company delivers 54.5 million impressions per month and is in 23 of North Americas top designated market areas.
