New York Times and LinkedIn Form a Content Relationship
LinkedIn and the New York Times have just announced a content partnership that will provide LinkedIn users with targeted news and advertising. This announcement follows a list of new media ventures that the Times has started to dabble in and the LinkedIn relationship couldn’t have come at a better time for the media giant, given the release of its second quarter results.
Moving forward, LinkedIn members reading an article in either the business or technology section of NYTimes.com will see a box featuring five stories selected for them, based on their LinkedIn profile. The online ads the user sees will also be targeted to their profile. Kay Luo, spokesperson for LinkedIn, said, “We felt that The New York Times is obviously a great brand and useful in delivering news to our people.”
