Newspapers Lead the Charge in Coupon Usage
For those of you looking for that niche that applies to your generalist newspaper or magazine verticals, a recent report from Scarborough Research may have all the answers.
According to Scarborough Research, Internet coupons are of increasing interest to consumers, but newspapers still lead the charge, with 53 percent of households getting their coupons from the Sunday newspaper.
So, if you haven’t stepped up your acquisition of online coupons from your local merchants, you may want to look into doing so.
