Zillow Introduces Targeted Ad Campaigns for Advertisers
Real estate site Zillow has just launched a new product called Showcase Ads, a self-service ad platform that lets advertisers create targeted ad campaigns.
With Showcase Ads, advertisers can buy anywhere from 25 to 100 per cent of the available views on searches, for homes within a specific ZIP code or region. Moreover, to measure performance, advertisers are given both the number of expected impressions for their ad and real-time updates on ad performance. Showcase Ads run for 30 days and are paid per ZIP code targeted.
The Showcase Ad product builds on the company’s EZ Ads platform, which launched in April of 2007.
