Mejier, an American supercenter grocer, has teamed up with the Magazine Publishers of America for a huge circulation campaign.

Mejier will offer shoppers $2 off their next magazine purchase, with the purchase of any two of the magazine titles that they carry. The program is scheduled to run from August 21^st to September 6^th and the findings of the campaign will be both beneficial and interesting to anyone with a print compliment to their business. Will an incentive be enough to encourage further pickup of print products? Will the incentive draw in even those who normally do not purchase print titles? If this campaign can show a positive effect on any of the afore mentioned questions, it could give print retailers and publishers additional circulation advantage in depots where steady declines have already been recognized.

written by Beverly Crandon