Consumer Trust in Newspaper Sites Leads to Purchases
A new Online Publishers Association (OPA) report, covering consumer trust levels in local media shows that not only do consumers trust local media sites, but they are more likely to take action after viewing advertisements on these mediums. Newspaper Web sites rank first, with 46% of consumers taking action – making a purchase, going to a store, conducting research, as opposed to only 37% of consumers acting after viewing a local ad on a national portal.
Additional findings in the OPA report:
- Local magazine, newspaper and TV sites attract significant percentages (48%, 40% and 39%, respectively) of consumers who had spent more than $500 online in the previous 12 months.
- 37% of portal visitors and 34% of the overall online population spend this amount in a year.
To get a PDF of the report, click here – OPA Local Online .
