The UK Times to Increase Cover Price
One of the largest dailies in the UK, the Times, has scheduled a cover price increase to start September 1st.
As of Monday, the Times will increase its price by 10p to 80p. The directive reportedly came from its parent company, Rupert Murdoch’s News International, in an effort to increase revenues.
Even though Times executives argue that the increase now puts them at the same rate as their competitors, we can’t help but think that the increase could negatively affect their pick up rate. At a time when publishers are lowering prices and coming up with new incentives to encourage pick up, News International seems to be taking the opposite approach.
