Magazine Audience up for 2008
Mediamark Research and Intelligence have finally released magazine audience numbers from the first part of 2008 and the numbers show that readership is up. Even given the decline in page count and the lessening circulation dollars, “audience” appears to be on an upward trend.
MRI’s audience study compared 95 leading consumer magazine titles from spring 2008 and spring 2007 and found that 70 (74%) of them saw their audience increase and further according to MRI, the combined total growth for all of the magazines studied was 4.3 percent.
What is important to note is that the increase in audience was not unique to the boutique magazines only, newsweeklies and automotive magazines also saw an increase in audience, within MRI’s study:
- Newsweek, audience growth of 4%
- The Economist, audience growth of 40%
- Motor Trend, audience growth of 13%
- AutoWeek, audience growth of 10%
- Popular Mechanics, audience growth of 8%
- Hot Rod, audience growth of 6%
