Forbes.com Introduces the Total Guarantee
Forbes.com has just introduced a premium advertiser program that they are calling “Total Guarantee” and it is said to couple the concepts of targeted advertising and pay-for-performance in an efficient little package. With “Total Guarantee” advertisers can target the audience they want to reach, plus the average frequency they want to reach them with. In order to play ball, an advertiser must spend $1 million dollars over 90 days and each advertiser campaign is audited by a third party firm to avoid suspect reporting.
