MyAds from MySpace for Small Business
There isn’t a time, while speaking to others in the publishing media industry that I don’t mention all of the online self service ad placement tools now available to small businesses, and now as I continue to educate on this topic, I have another online self service ad tool to speak of. On Monday, MySpace launched their version of a self-service ad placement tool for small businesses called MyAds.
Although MyAds is still in beta mode, its current functionality and offerings to small businesses are quite extensive. Currently, on the MyAds platform, local businesses can bid between $25 and $10,000 for performance-based display ads on MySpace. Depending on the small business type, this in addition to a Google AdSense program or even as a standalone buy, could be a viable solution to their advertising needs. Just think of the used CD stores or the electronics stores that usually advertise in your generalist/marketplace publication and Web site – a large part of their desired audience could be covered by a MyAds buy, especially because of the intermingled message of promoting music and business via MyAds and the launch of MySpace Music. The same goes for recruiters and employers targeting a certain demographic or more specifically Gen X or Y’ers – the MyAds platform could potentially give them that targeted and desired audience, affordably.
As much as it could impact the business of traditional print and Web media, MyAds also opens up additional syndication opportunities for entertainment or community weeklies whose client base would more than likely have a similar target audience as MySpace. Is there an opportunity here for a publisher to become a conduit or manager of their community weekly advertisers MyAds buy?
