Canwest and Gannett’s ShopLocal Form Relationship
Canwest announced yesterday that it was entering into a partnership with ShopLocal where it would be the sole provider of ShopLocal products and services in Canada.
ShopLocal is now wholly owned by Gannett after a recent purchase from Tribune and McClatchy. Canwest plans to populate their version of the ShopLocal site with online circulars and display advertising sold from the local Canwest newspaper extensions.
Canwest’s online shopper is not a new concept however. The Metroland group has been working Flyerland for a little over a year now and the site today now boasts of 160k UMV’s and 25,000 loyal registered users.
