User Created Campaigns Beat High Paid Agency Creative…
User Generated Content
Mashable writer Stan Schroeder posted a piece on the Palm Pre and how a ‘Pre’ ad, created by fan, was far better than what the company had paid to have professionally produced, via their agency. Schroeder points out that the ad visuals created by the lay user, better portrayed the key benefits of the phone and as a result, was the better selling piece over the companies own rendition of ads.
This is not the first case of this kind that we’ve heard about. The whole thing makes you wonder about your ad agency spend. Depending on your product or service, it seems as though you are better served finding a social champion to help you create campaigns that encourage the public to, in turn, help you best determine what would better sell your products. After all, getting a user created campaign is not just a campaign – it’s a peer to peer recommendation; and given the 80/20 purchase influencer rule, this is no small matter.
