Beverly Crandon
Founder ad-ition /ad-ition.com

Beverly Crandon is the founder of ad-ition, an online market consulting company for publishers of media.

Beverly has been in the publishing and marketing industry for over 14 years and has had extensive experience, with the many different facets of the business.

Beverly Crandon began her career in managing contact centres internationally, supporting both off-shore and local campaigns for Fortune 500 clients. Her extensive contact centre experience then led her to be recruited by Trader Corporation, to head up their suite of Ontario based classified contact centres. Soon after, Beverly assumed the responsibility of Regional Manager, covering classified activity for the automotive, employment, health, real -estate and generalist verticals.

Today, Beverly focuses on bringing fresh new ideas to the classified world, through consulting for media organizations, looking to build upon their online entities. She also works very closely with Classified Intelligence LLC, the worlds leading consultancy firm, to the classified advertising industry.

Consulting has led Beverly down the path of not only market research and the state of classifieds, but also aiding publishers in contact centre optimization, classified acquisition strategies and, of course, Web site uplift, to retain and grow user base and market share.

Most recently, Beverly was selected by the Australian based ‘Geek Illustrated’ Publication, as one of the online leaders using e-space to innovatively tend to the needs of conventional business.

In her spare time, Beverly enjoys reading, jogging and volunteering at community based organizations in support of ‘girls in technology’.

Beverly Crandon can be reached at: beverly.crandon at ad-ition.com