Although Yahoo!’s AMP is still months away, the company has begun to drop teasers, giving us a taste of what this new online advertising system will mean to publishers and advertisers.
The AMP system will apparently make it easier for Yahoo!’s publishing partners to sell ads online, place ads on their own sites as well as on Yahoo and gear/target advertising by demographic profile, geography and online behavior.
As we have often encouraged Yahoo to do on the blog, they have begun to exercise their relationship with their newspaper partners in the consortium, by giving them the chance to get in on AMP early on in its release cycle. As many of the newspaper publishers have been privy to what the new ad network can do, many of the newspapers are slated to be among the first users of AMP.
Yahoo’s development of AMP is its way of competing with other search giants, as their competitors find ways to improve their Ads Network – primarily Google and DoubleClick.
Hilary Schneider, Yahoo’s executive vice president for global partner solutions, said that AMP was “about opening Yahoo’s capabilities to the entire Web.”
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