The BBC World announced that it would be launching its first US based magazine in August. The magazine is entitled Knowledge and its core focus will be to bring you stories about history, nature and sciences. The BBC plans to publish the magazine only six times a year, but promises to offer value in this 100 page glossy pub.
BBC’s publishing editor Andy Benham said this when talking about the BBC Knowledge magazine “While the content will feed American interests, the Britishness and BBC-ness of the magazine are seen as being key assets, offering consumers a fresh alternative to what is currently on the market.” And he is not far off - the BBC news site is listed amongst the top 100 sites in not only the UK, but also in Canada, the US and India. The BBC outranks many local news sites in the previously mentioned countries, so there is an obvious entrenched value for the BBC brand, cross-border and waters.
BBC Knowledge will be racked in stores and will be sold at a cover rate of $5.99.
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