Forbes has added to its list of online acquisitions with the closing of the Clipmarks deal being announced today. You may remember their other most recent purchase of RealClearPolitics, an online news site and well Clipmarks, not surprisingly, is within the same vein.
With the purchase of Clipmarks, Forbes has opened up their flagship web property to a widening audience. Clipmarks is known for their active user base of laymen online news reporters or ‘Clippers’. The enthusiastic air experienced on Clipmarks is a direct opposite from what Forbes is used to, but if longevity and product positioning is important to them, acquisitions of this sort should be an extreme part of the game plan.
In other Forbes related news, they recently opened up their site to Matchpoint advertising - Another ‘magazine’ non-conventional strategic revenue tactic.
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