It was confirmed today that Cox Enterprises (Cox Newspapers/Cox Communications) purchased Adify for $300 million dollars.

Adify is an online ad network service that helps publishers build networks of like verticals and these networks, in theory, aid advertisers and agencies to easily purchase ad space across them.

Already, Adify works with Time Warner, Forbes, The Washington Post, The Guardian and then some. Given its wide list of publisher customers, Cox has made a great strategic play. Not only are they touching many of their competitors with this purchase, but also they have positioned themselves well to utilize the technology platform owned by Adify.

What could be next for Cox – an automotive network of sites?  Perhaps.

written by Beverly Crandon \\ tags: Adify, AutoTrader.com, Cox Enterprises