eBay Motors has now launched a marketing department dedicated to their certified pre-owned (CPO) vehicle market. This is no doubt a smart move for eBay as certified vehicles have become more attractive not just to the dealer, but also to the consumer.
- Almost 25% of consumers sourcing vehicles in newspapers look for CPO vehicles specifically – and this number is growing rapidly
- Dealers, on average, can sell a CPO vehicle for more than those that are not certified
- Dealers themselves tell you they make more of a profit on used vehicles versus new and a certified vehicle falls into that middle ground between your new and your plain old pre-loved vehicles.
Therefore, eBay’s new focus on the CPO market is more than appropriate given all of the above points.
eBay’s new CPO group will be sponsored by Lexus, but will initially also carry General Motors and Chrysler vehicles. According to the company, they already have 5,000 certified used-vehicle dealers feature inventory in the “eBay Motors CPO Showroom.”
“In this down economy, auto shoppers’ consideration for used vehicles remains strong, and interest in certified pre-owned is drastically increasing. The CPO Showroom brings this highly desirable inventory to the auto shoppers on our site to provide them with even better selection.” says Rob Chesney, vice president, eBay Motors, Marketplaces. “Additionally, franchise dealers and auto manufacturers understand used vehicles to be an important segment to drive revenue, and eBay Motors strives to provide dealers qualified, certified-used automotive shoppers through this new, richer shopping experience.”
The group anticipates 12 million unique monthly visitors to their virtual motors showroom.
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